Hi, I’m Christina. I’m a skilled lead gen writer who’s been working in the digital marketing space for more than 20 years, primarily in B2B SaaS. I understand how to connect with audiences while optimizing for SEO, AEO, and GEO. My writing regularly appears in top search results and AI summaries for competitive digital marketing keywords, and my client testimonials show the results carry through in terms of clicks, leads generated, and conversions.
I also write about travel and lifestyle, creating both editorial and branded content. I’m a member of the Travel Media Association of Canada and have won three national travel writing awards.
My editorial work has appeared in National Geographic, easyJet Traveller, Time Out, British Airways High Life, The Globe and Mail, The Vancouver Sun, Canadian Traveller, Fodor’s guidebooks, Roads & Kingdoms, and many more outlets both in print and online.
I’ve written branded content for clients like CBC, Thrillist, Explore, and the London Evening Standard, and produced extensive travel trade coverage for PAX News, Travelweek, and TravelPulse Canada.
I’m also a passionate and experienced editor. I help brands, academics, and non-profits find their voice (and make sure it is very clearly *their voice*), while trimming the fat to produce sparkling, clear communications materials that are engaging and easy to understand. I copy edited and localized Harley-Davidson Canada’s print and digital content for the Canadian market for more than a decade, and I have years of experience editing online learning materials for CGA-Canada (now Chartered Professional Accountants of Canada).
Other past clients include Booking.com, the City of Surrey, the Community Social Services Employers Association of BC, Ensemble Travel, Flight Network, G Adventures, Pearson Education Canada, Small Business BC, and the World Police & Fire Games.
Check out my most recent writing samples, awards, and latest travel writing clips, or visit my portfolio to see examples of my larger body of work.
Want to know why you should work with me? Check out what my clients and editors have to say.
Looking for my book, The Hands-On Guide to Surviving Adult Children Living at Home? Head on over to AdultChildrenLivingatHome.com.