All posts by Christina

Writing samples

For PAX News West: Busabout hits the lanes with Vancouver agents

bowling

Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.

Why bowling?

"It's a bit of fun to get everybody involved,” Damien Bennett, Busabout's sales director for North America, told PAX. "One of the great things about Busabout is that many people travel as individuals, but they meet new friends and end up travelling together. This captures that same spirit.”

Read the rest at PAXnewsWest.com

Writing samples

For Hootsuite: 7 Key Strategies to Write Clickable Content for Every Social Network

Let's be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information ("you'll never believe what happened next!”) or misleading readers ("lose 30 pounds by eating this one weird food!”).

Instead, it's about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.

Read the rest on the Hootsuite blog

Writing samples

For Hootsuite: What is Social Selling, and Why Should Your Brand Care?

Social selling: by now you've certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that's something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…

Read the rest on the Hootsuite blog