Ise-Shima, in Japan's Mie Prefecture, is enjoying a boost in tourism after hosting the G7 summit in May, as visitors flock to the area to follow in world leaders' footsteps. Shima Kanko Hotel, where world leaders stayed for the summit, was at 85 per cent occupancy throughout November, normally the low season…
It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…
Just an hour away from Tokyo by bullet train lies a charming mountain town you've probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…
Early Tuesday morning local time, an earthquake struck off the coast of Fukushima in the northeast of Japan. The 7.4 magnitude earthquake also shook buildings in Tokyo, where PAX is on location for the Visit Japan Project 2016, but there was no danger in Japan's capital.
Following that unexpected wake-up call, we explored the Asakusa area…
Located just south of the Fraser River, Richmond is literally minutes from Vancouver by car or transit. The city's large Asian community (65 per cent of residents) makes it an important hub of Asian culture in the Lower Mainland.
It's also a culturally significant site of Metro Vancouver's maritime history, with National Historic Sites at the Gulf of Georgia Cannery and Britannia Shipyards.
Read the story in the S-Magazine Winter 2017 digital issue
Content may be king, but poorly researched content can make you look more like the court jester.
Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it's a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you're looking for from a credible source…
You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It's been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging…
Contiki Holidays Canada welcomed 45 agents to a launch party for the new 2017-18 itineraries last night in Vancouver. With 21 new itineraries in Europe and five in Asia, there was plenty to talk about.
"Contiki Canada didn't want to do just a Europe launch,†Sheralyn Berry, director of sales, told PAX. "Asia and Latin America are becoming hotspots.â€
The new Asia itineraries take Contiki into India for the first time in 40 years, and adds Singapore as a new destination. The company has also added 600 seats for its popular Thai Island Hopper itineraries…
Read the rest at PAXnewsWest.com
Air Canada welcomed 300 members of the travel trade, partners and VIPs to the Vancouver Art Gallery last week to celebrate the launch of the first non-stop service from Vancouver to Delhi, commencing Oct. 20. The airline will offer three times weekly service between the two cities through April 8 on its Boeing 787 Dreamliner aircraft.