Conducting a social media audit is a key part of developing—or updating—an effective social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing efforts.
This allows you to determine what's working and what's not, while also identifying impostor accounts, outdated profiles, and new opportunities for social engagement.
Put all that learning together and you'll be well equipped to make the most of your social budget and maximize ROI. We've laid the process out for you step-by-step, complete with a template to make sure you keep track of all the important details…
There's no doubt social has made the world a more connected place. In most cases, that's a good thing. But all those connections also create unprecedented access to people's and business' information. And that can be a very bad thing when hackers and scammers get involved.
Giving up social media is not a reasonable option. But neither is it reasonable to carry on as if social networks are always safe and secure. You need to take steps to protect your company against some of the most common social media security threats. Here's where to start…
With spectacular beaches, incredible food, and great travel deals, Mexico is a favorite destination for families. The big resort cities of Cancun and Puerto Vallarta have plenty to recommend them, but head just a few kilometers out of town and you'll find smaller communities with a completely different feel…
Mexico offers something for every family, from parents with young tots in tow to multi-generational travel with adult children. Whether you want to cut yourself off from the world to relax, or dive into the beating heart of a vibrant city, you'll find the vacation you crave…
Festivals in Mexico offer a unique way to connect to the culture. These colorful celebrations are a whirlwind of activity, and it's easy for visitors to participate. Ask your travel agent for advice on a guided trip to experience the festivities through the eyes of a local guide, or just stroll the streets and soak it all in…
Three Vancouver-based vegan influencers joined Intrepid Travel at a launch event this week to highlight the company's first three vegan food tours, set to launch in 2019.
Zach Berman, Steph Yu and Erin Ireland joined the pilot trip to India and helped shape the final itinerary. All three agreed that the tour offered the opportunity to dive into local foods and culture in a way that's often not available to those with dietary restrictions.
It was quite a thrill to take top prize in the food and drink category at the annual Travel Media Association of Canada awards this weekend for my story “Sea, Smoke and Fire” for PAX Magazine.
The prevalence of mobile devices has "made traditional desktop marketing playbooks obsolete,†according to Facebook's head of global travel strategy. Speaking at the Phocuswright Europe conference in Amsterdam, Nikhilesh Ponde outlined five key strategies marketers need to implement now to keep up with the move to mobile…
Hosting the International Ice Hockey Federation Men's World Championship was a tourism boon for Copenhagen and nearby co-host city Herning.
Hotel occupancy of Copenhagen's 22,000 rooms was nearly 100 per cent for most of the tournament, which wrapped up Sunday (May 20) at Royal Arena. Compare that to 86 per cent occupancy in May of last year, according to statistics from Wonderful Copenhagen. The municipality estimates that the tournament has resulted in 60,000 bed nights…
Phocuswright Europe, Europe's largest meeting of travel industry executives, investors and startups, wraps up today (May 17) in Amsterdam. With the theme of "New. Power. Distribution,†the conference focused on ways travel companies can better connect with consumers in the modern marketplace…
