Once a social network's number of daily users climbs past a billion (yes, that's billion with a "bâ€), it seems pretty safe to call it "pervasiveâ€â€”and to consider it a critical part of your marketing strategy.
Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare that, for instance, to the 167 million viewers who watched the most recent Super Bowl)…