Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.

Why bowling?

"It's a bit of fun to get everybody involved,” Damien Bennett, Busabout's sales director for North America, told PAX. "One of the great things about Busabout is that many people travel as individuals, but they meet new friends and end up travelling together. This captures that same spirit.”

Read the rest at PAXnewsWest.com

Let's be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information ("you'll never believe what happened next!”) or misleading readers ("lose 30 pounds by eating this one weird food!”).

Instead, it's about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.

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Social selling: by now you've certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that's something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…

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It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…

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